Join The Family Campaign
Our message we are trying to portray through this campaign is to; join us or as we say ‘Join The Family’ meaning joining the National Trust. We have used a mafia marketing theme aimed at people of 20-40 and used a brand new type of advertising for the National Trust. The relation between the mafia and the National Trust is that they both protect and preserve their territory but the idea we are using for this mafia theme is to become one of the gang members meaning signing up. Using a mash up of half woodland creatures, half samuel jackson and a play with words we aim to create a suitable, playful campaign for the company. Using famous mafia quotes that we looked at we formulated short sentences for each poster using a play on words and a slight element of a threat to relate to the mafia but keeping it home friendly and suitable in the style of National Trust.
We hope to create multiple ways of graphic communication to the open public such as posters, leaflets, bookmarks, websites and even guerilla. Above is the campaign logo.