Dan Hadley

New Project!

After a pretty dull brief of working with a roads work company, my new task is working with a brewery! The bootleg brewery company are an award winning ale makers situated in Manchester they work with Horse and Jockey a brand new pub in Chorlton. They have asked me to market their ales to the public and come up with a new campaign to advertise it!


Unfortunately these images are slightly pixelated due to them being shrunk down to the size of the website but these graphics are displayed at the top banner of the website and run as a slideshow. Unfortunately these images are slightly pixelated due to them being shrunk down to the size of the website but these graphics are displayed at the top banner of the website and run as a slideshow. Unfortunately these images are slightly pixelated due to them being shrunk down to the size of the website but these graphics are displayed at the top banner of the website and run as a slideshow. Unfortunately these images are slightly pixelated due to them being shrunk down to the size of the website but these graphics are displayed at the top banner of the website and run as a slideshow. 

Unfortunately these images are slightly pixelated due to them being shrunk down to the size of the website but these graphics are displayed at the top banner of the website and run as a slideshow. 


Day 3
I felt after yesterday I hadn’t made much progress with making new graphics for the website so i decided to render the site last night and turned out quite alright.  View Larger

Day 3

I felt after yesterday I hadn’t made much progress with making new graphics for the website so i decided to render the site last night and turned out quite alright. 


Final logo 
After a group discussion we decided to use the same gradient the site uses and removed the glossy embossing effect to keep it plain and simple. I personally think the gradient overlay ruins it because the A is meant to have the illusion of being a road and the road is now orange.. But if it’s pleased my mentor and it’s what the client wants then i’m happy. View Larger

Final logo 

After a group discussion we decided to use the same gradient the site uses and removed the glossy embossing effect to keep it plain and simple. I personally think the gradient overlay ruins it because the A is meant to have the illusion of being a road and the road is now orange.. But if it’s pleased my mentor and it’s what the client wants then i’m happy.


These are samples of my first logo being developed. A change of mind by the client has switched back to this design and i’m now working with colours and making the smaller text bigger and bolderThese are samples of my first logo being developed. A change of mind by the client has switched back to this design and i’m now working with colours and making the smaller text bigger and bolderThese are samples of my first logo being developed. A change of mind by the client has switched back to this design and i’m now working with colours and making the smaller text bigger and bolder

These are samples of my first logo being developed. A change of mind by the client has switched back to this design and i’m now working with colours and making the smaller text bigger and bolder


Day 2

Today im continuing with branding the road service equipments brand. I have been shown a sample of the working website on http://www.roadtrafficsafetysigns.co.uk, I think everything is well positioned and should be underway once I’ve finished doing the branding. Hopefully today I can get the logo out the way and move on to creating a banner for the site as well as other images. 


This is my second idea for the company logo, they told me the clients want to try avoid using the company name and use a bold icon instead so i came up with a vector image of this road barrier.  View Larger

This is my second idea for the company logo, they told me the clients want to try avoid using the company name and use a bold icon instead so i came up with a vector image of this road barrier. 


This is my rendered version of my logo idea unfortunately this doesnt meet the satisfaction of the creative director and has given me a few tips on what to now do. A new logo is in order.  View Larger

This is my rendered version of my logo idea unfortunately this doesnt meet the satisfaction of the creative director and has given me a few tips on what to now do. A new logo is in order. 


First concept for logo design. It’s been a while since I used illustrator so my skills are a bit rusty. I tried using a negative space effect not too sure if it’s working well or if this type is right for the job.  View Larger

First concept for logo design. It’s been a while since I used illustrator so my skills are a bit rusty. I tried using a negative space effect not too sure if it’s working well or if this type is right for the job. 


Placement no.1

I managed to bag myself a placement at FABRIC DIGITAL an award winning digital marketing agency in Manchester Piccadily. Today is my first day as an intern and have found it so far very welcoming and hardworking. I have been tasked with a brief to revamp a road traffic safety sign company, with the website about to be launched my duty is to brand the company i.e recreating the logo, the images and type. 


Instead of hand crafting my own envelope i bought these models of envelopes which are similar to the types you get from the bank. I intend to personalize my envelope by adding my logo etc. for this i have created a number of stickers of my logo to stick on to my envelope. it’s a pretty simple design but everyone loves simplicity and it’s only an envelope its disposable.Instead of hand crafting my own envelope i bought these models of envelopes which are similar to the types you get from the bank. I intend to personalize my envelope by adding my logo etc. for this i have created a number of stickers of my logo to stick on to my envelope. it’s a pretty simple design but everyone loves simplicity and it’s only an envelope its disposable.

Instead of hand crafting my own envelope i bought these models of envelopes which are similar to the types you get from the bank. I intend to personalize my envelope by adding my logo etc. for this i have created a number of stickers of my logo to stick on to my envelope. it’s a pretty simple design but everyone loves simplicity and it’s only an envelope its disposable.


So i watched this origami video and was hoping to create my own envelope to give my work a homemade feel to it, but it didn’t turn out exactly the way i wanted it too so I frustratingly gave up. Unfortunately i didn’t manage to document my poor effort of an envelope since it was a bit lob sided so instead here is the process i used.